Case Study in Training and Development

Case study
1.    P.V. Young. Case study is a comprehensive study of a social unit, be it a person, a group of persons, an institution, a community or a family.
2.    Groode and Hatt. it is a method of exploring and analyzing the life of a social unit.
3.    C.H. Cooley. Case study depends our perception and gives clear insight into life directory.
4.    Johoda. Case study is a small inclusive and intensive study of an individual in which investigators brings to bear their skills and method.


A case study is a written or oral miniature description and summary of a real or hypothetical business situation or problem. When students are given cases to analyse they are asked to identify the problem and to recommend tentative solutions of it. after discussions and detailed studies, the trainees prepare a report which contains an analysis of the situation and their recommendations on the corrective action to be taken. It promotes analytical thinking and develops a person’s solving ability.
This method was developed to help students to learn for themselves by independent thinking and by discovering in the ever tangled skin of human affair principals and ideas which have lasting validity and general applicability. A collateral object is to help them to develop skills in using their knowledge. a case study is written or oral miniature description and summary of a real hypothetical business situation a problem. When students are given a case to analyse, they are asked to identify the problems and to recommend tentative solutions for it. this method offers to the trainees matter for reflection and brings home to them as sense of the complexity of life as opposed to theoretical assumptions of a practices in, the decision making process. It diagnoses and deals with real life situations.
Types of case studies
In public-relations research, three types of case studies are used:[21]
1.   Linear,
2.   Process-oriented,
3.   Grounded.
Under the more generalized category of case study exist several subdivisions, each of which is custom selected for use depending upon the goals of the investigator. These types of case study include the following:
·       Illustrative case studies. These are primarily descriptive studies. They typically utilize one or two instances of an event to show the existing situation. Illustrative case studies serve primarily to make the unfamiliar familiar and to give readers a common language about the topic in question.
·       Exploratory (or pilot) case studies. These are condensed case studies performed before implementing a large scale investigation. Their basic function is to help identify questions and select types of measurement prior to the main investigation. The primary pitfall of this type of study is that initial findings may seem convincing enough to be released prematurely as conclusions.
·       Cumulative case studies. These serve to aggregate information from several sites collected at different times. The idea behind these studies is that the collection of past studies will allow for greater generalization without additional cost or time being expended on new, possibly repetitive studies.
·       Critical instance case studies. These examine one or more sites either for the purpose of examining a situation of unique interest with little to no interest in generalization, or to call into question a highly generalized or universal assertion. This method is useful for answering cause and effect questions.

Merits
It promotes analytical thinking and develops a person’s ability
It encourages open mindedness and serve as a means of integrating the knowledge obtained from different basic disciplines.
Although, Students quickly learn that there is no single answer to arrive at useful, generalisations, and principles.
Since case are usually based upon real problem situation the students interest in them tends to be very great.
The method is accepted by everyone, for it deals with details by the uncertainties they encounter in their business careers and the need for remedial action.
Demerits
It may degenerate into a more dreary demonstration of dusty museam pieces, if it is taught only from book at developing centres of learning.
Instructions in the methods of analysis may not be given due importance. It may suppress the critical facilities of mediocre trainees, and the habit of banking by analogies may develop.
The cases become permanent precedents in their minds and may be used indiscriminately.
The preparation of cases is difficult, for it needs money and time it is not quite certain that the outcome of this method would be worth the expenditure in money and man incurred on it.
Case studies are in-depth investigations of a single person, group, event or community. Typically, data are gathered from a variety of sources and by using several different methods (e.g. observations & interviews). The research may also continue for an extended period of time, so processes and developments can be studied as they happen.
The case study research method originated in clinical medicine (the case history, i.e. the patient’s personal history).
The case study method often involves simply observing what happens to, or reconstructing ‘the case history’ of a single participant or group of individuals (such as a school class or a specific social group), i.e. the idiographic approach. Case studies allow a researcher to investigate a topic in far more detail than might be possible if they were trying to deal with a large number of research participants (nomothetic approach) with the aim of ‘averaging’.
The case study is not itself a research method, but researchers select methods of data collection and analysis that will generate material suitable for case studies. Amongst the sources of data the psychologist is likely to turn to when carrying out a case study are observations of a person’s daily routine, unstructured interviews with the participant herself (and with people who know her), diaries, personal notes (e.g. letters, photographs, notes) or official document (e.g. case notes, clinical notes, appraisal reports). Most of this information is likely to be qualitative (i.e. verbal description rather than measurement) but the psychologist might collect numerical data as well.
The data collected can be analyzed using different theories (e.g. grounded theory, interpretative phenomenological analysis, text interpretation, e.g. thematic coding) etc. All the approaches mentioned here use preconceived categories in the analysis and they are ideographic in their approach, i.e. they focus on the individual case without reference to a comparison group.
Case studies are widely used in psychology and amongst the best known were the ones carried out by Sigmund Freud. He conducted very detailed investigations into the private lives of his patients in an attempt to both understand and help them overcome their illnesses. 
Freud's most famous case studies include Little Hans (1909a) and The Rat Man (1909b). Even today case histories are one of the main methods of investigation in abnormal psychology and psychiatry. For students of these disciplines they can give a vivid insight into what those who suffer from mental illness often have to endure.
Case studies are often conducted in clinical medicine and involve collecting and reporting descriptive information about a particular person or specific environment, such as a school. In psychology, case studies are often confined to the study of a particular individual. The information is mainly biographical and relates to events in the individual's past (i.e. retrospective), as well as to significant events which are currently occurring in his or her everyday life.
In order to produce a fairly detailed and comprehensive profile of the person, the psychologist may use various types of accessible data, such as medical records, employer's reports, school reports or psychological test results. The interview is also an extremely effective procedure for obtaining information about an individual, and it may be used to collect comments from the person's friends, parents, employer, work mates and others who have a good knowledge of the person, as well as to obtain facts from the person him or herself. 
This makes it clear that the case study is a method that should only be used by a psychologist, therapist or psychiatrist, i.e. someone with a professional qualification. There is an ethical issue of competence. Only someone qualified to diagnose and treat a person can conduct a formal case study relating to atypical (i.e. abnormal) behavior or atypical development.
The procedure used in a case study means that the researcher provides a description of the behavior. This comes from interviews and other sources, such as observation. The client also reports detail of events from his or her point of view. The researcher then writes up the information from both sources above as the case study, and interprets the information.
Interpreting the information means the researcher decides what to include or leave out. A good case study should always make clear which information is factual description and which is an inference or the opinion of the researcher.


Strengths of Case Studies

  • Provides detailed (rich qualitative) information.
  • Provides insight for further research.
  • Permitting investigation of otherwise impractical (or unethical) situations.
Because of their in-depth, multi-sided approach case studies often shed light on aspects of human thinking and behavior that would be unethical or impractical to study in other ways. Research which only looks into the measurable aspects of human behavior is not likely to give us insights into the subjective dimension to experience which is so important to psychoanalytic and humanistic psychologists.
Case studies are often used in exploratory research. They can help us generate new ideas (that might be tested by other methods). They are an important way of illustrating theories and can help show how different aspects of a person's life are related to each other. The method is therefore important for psychologists who adopt a holistic point of view (i.e. humanistic psychologists).


Limitations of Case Studies

  • Can’t generalize the results to the wider population.
  • Researchers' own subjective feeling may influence the case study (researcher bias).
  • Difficult to replicate.
  • Time consuming.
Because a case study deals with only one person/event/group we can never be sure whether the conclusions drawn from this particular case apply elsewhere. The results of the study are not generalizable because we can never know whether the case we have investigated is representative of the wider body of "similar" instances
Because they are based on the analysis of qualitative (i.e. descriptive) data a lot depends on the interpretation the psychologist places on the information she has acquired. This means that there is a lot of scope for observer bias and it could be that the subjective opinions of the psychologist intrude in the assessment of what the data means.
For example, Freud has been criticized for producing case studies in which the information was sometimes distorted to fit the particular theories about behavior (e.g. Little Hans). This is also true of Money’s interpretation of the Bruce/Brenda case study (Diamond, 1997) when he ignored evidence that went against his theory.












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